Instead of waking up dreading another long day of knocking on doors, bracing yourself for rejection, and questioning if this even works, imagine this: You’re standing in front of a home, your confidence unshakable.

The homeowner looks skeptical, but within seconds, you’ve built rapport, broken through their resistance, and turned their “I’m not interested” into “Wait—tell me more.”

No more winging it. No more walking away defeated. Instead, you’re walking away with a deal, knowing you’re in control of your success, your income, and your future.

Starting today, you can stop feeling like you’re guessing your way through solar sales. Instead, you’ll wake up excited, knowing you have a proven system to follow that works.

You’ll connect with homeowners in a way that feels natural and authentic, handle objections like a pro, and close deals without feeling pushy or fake.

You’ll go from surviving to thriving—knowing every door you knock on gets you closer to the financial freedom and life of success you’ve always wanted.

But here’s the catch: this transformation only happens when you learn the strategies that top solar pros use. And once you do, you’ll wonder how you ever did it any other way.And that’s why this letter may be the most important message you receive all year.

Consider it carefully. Read it more than once. Then you decide if this is what entrepreneurial men and women everywhere are calling…

“The Fix For Tired, Ineffective Solar Sales.”

I’m Luke Ward. Mentor. Speaker. Team Leader. Solar Industry Leader. MegaWatt Award Winner.

I’ve been in the business of helping ambitious sales professionals overcome rejection, burnout, and uncertainty for years—turning them into confident closers who dominate their markets.

Achieving massive financial success and building a life of freedom isn’t just possible—it’s inevitable when you follow the right system.

Just a few of my many case studies are revealed below.

Today , I’d like to share the most concise and to-the-point blueprint for struggling solar sales reps I’ve ever created.

One That…

Turns Skeptical Homeowners Into Paying Clients—Without Feeling Pushy Or Fake.

Almost as easy as humanly possible too.

You see, I recently analyzed hundreds of sales reps I’ve coached over the years. I studied what separated the top performers from those who struggled.

The results astonished me, and here’s why:

There’s a hidden formula, a simple mindset shift combined with specific words and strategies, that transforms conversations at the door. It’s not about being slick or overly charismatic—it’s about creating genuine connections, even with the most skeptical homeowners.

And I put all of that into a simple, by-the-numbers guide that...

..shows you exactly how to turn “I’m not interested” into “Let’s talk numbers.”

…helps you feel unstoppable, ready to knock on any door with confidence

.…proves that rejection isn’t the end—it’s just part of the process to your next win.

Because here’s the truth: The grind doesn’t have to feel so hard. You don’t have to wing it.

And you don’t have to feel fake.

Instead, you can follow the same strategies that helped me break records in the solar industry—and start seeing the results you deserve.

Think about it: No more wasted time. No more second-guessing yourself. No more wondering if you’re cut out for this. Instead, you’ll have a clear path to success—and the income, freedom, and life you’ve always dreamed of.

And it works without scripts, facts, or blind persistence.

Most door-to-door reps refuse to adapt their approach or learn the emotional side of selling because they think product knowledge and persistence will carry them through… and that makes sense.

That’s why what I’m about to reveal doesn’t rely on memorized sales pitches, expensive programs, or hoping sheer effort alone will pay off.

Why relying on outdated methods is a losing game.

Memorizing scripts or relying purely on product knowledge is ineffective because it ignores the most critical factor in sales: emotion.

A study published in the Journal of Consumer Research found that emotional responses have a far greater influence on purchase decisions than logic or facts.

Furthermore, research from the Sales Management Association shows that sales professionals who adapt their approach based on customer cues close 31% more deals.

Blind persistence is even worse. Studies by HubSpot reveal that 42% of sales reps burn out because they fail to adapt and constantly face rejection.

The result?

You’re working harder, not smarter, and leaving thousands of dollars in lost commissions on the table.

So instead of grinding harder and burning out, you instead focus on building emotional connections, tailoring your approach, and learning how to read the homeowner’s needs.

This will give you higher close rates and greater confidence because research from Forbes shows that sales reps with high emotional intelligence outperform their peers by 20%.

By engaging homeowners in a way that resonates emotionally, you’ll not only close more deals but also build trust and long-term relationships.

This way, when you knock on a door, you’ll feel confident and in control, rather than

walking away defeated and questioning your abilities.

So rather than losing deals and wasting time, you can hit your sales targets with ease and consistency while building lasting confidence in your abilities.

All You Have To Do I Close Solar Deals With Confidence And Ease

That’s it.

And rather than dreading rejection, you can turn every "no" into opportunity, master objections, and connect authentically… do it right before you step onto the next porch, ready to succeed.

You don’t have to worry about feeling crushed by rejection.

Picture this: It’s mid-afternoon, and the sun is relentless. You’ve been knocking for hours, and another door opens.

A homeowner greets you with a skeptical glance and says, “I’m not interested.”

Normally, this would rattle you, leaving frustration to creep in. Instead, you smile confidently, knowing exactly what to say next.

You genuinely connect with them, cutting through their doubts.

By the end of the conversation, they’re nodding along, asking for your brochure, and scheduling a follow-up. You walk away from the door—not defeated, but energized.

Because now, rejection doesn’t hit the same. You understand it’s just a step on the path to success.Instead, you can wake up knowing you’re unstoppable.

It’s 7 AM, and the alarm goes off.

You’re not dreading another day of knocking doors.

Instead, you’re excited. You sip your coffee, review the proven system you’ve been following, and smile as you think about yesterday’s wins: three families helped, thousands in commissions earned, and the confidence to do it all again today.

You grab your bag and head out, feeling unstoppable because you know exactly how to make today even better.

That’s what awaits you inside…

True Grit University

Master the art of sales with actionable, field-tested strategies that deliver results.This is dramatically different than anything else you’ve ever seen about sales mastery.

There’s no fluff. No filler. No “theory.”

You can go through it in an afternoon and walk away with the strategies I normally charge thousands of dollars to reveal.