Book A Call With Luke Ward | True Grit University

Free Strategy Session

BUILT FOR
THE ONES WHO
KNOW THEY'RE MORE.

15 minutes with Luke Ward. The #1 solar rep in America 5 years running. The same man who took an HVAC inspector making $40K a year and turned him into a $500K closer. No script. No pitch. Bring one question. Walk away with a system.

Book Your Call Free.  15 min.  Limited spots.
5X
#1 Solar Rep
In America
$60M+
Sold Door
To Door
135
Real Closes
In The Vault
7-Fig
Reps Personally
Trained

01 / Who You're Talking To

From 7 Felonies
To #1 In America.

The Coach
LUKE WARD
Founder / Head Trainer
19
Years Clean
376
Solar Deals / Yr
300+
Top Rep / 300 Reps
#1
5 Years Running

Luke grew up in government housing in Idaho Falls. His dad left before he was two. By 14 he was expelled. By 18 he was homeless on the streets of Eugene with seven felony convictions across three states.

November 18, 2006. He walked into an NA meeting and got honest. That was the day everything began.

Three years later he picked up a sales manual and knocked doors for four months without a single close. He refused to quit. By the end of that year he was the top rep out of 300 salespeople.

Then he did it again. And again. Number one solar rep in America five consecutive years. Not theory. Verifiable records. He built the largest solar sales organization in Arizona and turned ordinary reps into seven-figure earners.

This call is your chance to talk to him directly.

"I went from 7 felony convictions and homeless to the number one sales rep in America 5 years running. The only thing that changed was my identity. That's what I teach."

Luke Ward / Founder, True Grit University

02 / Inside The 15 Minutes

What This Call
Actually Is.

This is not a discovery call disguised as a pitch. This is 15 minutes of direct diagnosis from the man who has personally closed over $60M in door-to-door sales. You bring the friction. He tells you what he sees.

01
Real Diagnosis. Not A Pitch.
Luke listens to where you're actually stuck and tells you what he sees. The same pattern recognition built from 135 recorded closes and thousands of door sets. No scripts. No closing on you. Just the truth about what is costing you deals.
02
The Unconscious Programs Read.
Nobody else in this space teaches this. You will leave understanding why customers really say no, and how to speak to the part of them that actually decides. This one frame ends the script-versus-objection game forever.
03
One Move You Can Use Tonight.
Whether it is your pre-frame, your pullback, or your close. Luke will hand you one tactical adjustment calibrated to your specific situation that you can install at the next door. No theory. Field-ready.
04
Honest Fit Check.
At the end, Luke tells you straight: True Grit is built for you, or it is not. No follow up sequences. No chase. If it is a fit, you will know what comes next. If it is not, you leave with the diagnosis and a clean exit.

03 / The Receipts

Real Reps.
Real Numbers.

Three operators. Three different starting lines. One system underneath all three. These are not actors. These are documented results from reps Luke has personally trained.

Operator 01
$500K/yr
Jeff Span
Solar
Before
HVAC inspector crawling in attics in Arizona heat. Making $40K a year.
After
$500K+ annually. Family legacy permanently rewritten.
Operator 02
$400K/yr
Myke Zepeda
Solar
Before
Ankle monitor. Bouncing between car dealerships. No direction.
After
$400K/year. New home. Entire family trajectory changed.
Operator 03
$1M+/yr
Peyton Niskanen
Solar
Before
22 years old. Landscaper. Living with 5 roommates barely getting by.
After
$1M+ annually at 26. Married his dream wife. Million dollar home.

04 / This Call Is Not For Everyone

Who Should
Book This.

Luke's calendar is real. His time is real. Before you book, make sure you fit. This call is built for one specific kind of rep.

D2D Operator
1 to 4 years knocking doors in solar, roofing, alarms, or pest. Or you are transitioning between verticals and need to transfer skills fast.
More Desire Than Doubt
You have not given up on yourself. You watch other reps in your office and you know you are better than your numbers show. You just have not found the right system yet.
Ready For More Than Scripts
You are done with memorized lines that work on 30% of people and fail on the other 70% with no clue why. You want to understand the system underneath every buying decision.
Ask Yourself First
Describe a moment when you knew you were built for more than what you're currently producing.
If you have an answer with real emotion and real specificity, book the call. If you cannot answer that or your answer is surface level, you are not ready yet. That is not a judgment. It is a filter. The work Luke does starts where desire is already present.

Book Your 15 Minutes

PICK YOUR
TIME. SHOW UP.

Free 15-minute strategy session. Real schedule. Limited spots. If you book it, treat it like a closing appointment. Be on time. Be ready. Bring your sharpest question.

100% Free
15 Minutes Only
No Obligation